Successful Product Videos Aren’t About Products
Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed...
View ArticleThe Differentiation Myth – Why Most Businesses Get it Wrong and How to Get it...
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. But what makes you special in your business rarely comes down to just one thing. It can,...
View ArticleDifferentiation: Drop Expected & Focus on Mix
Yes, you are special – just like everyone else! Actually, the truth is you *are* special…..as is everyone else. Therein lies the rub. But what makes you special in your business rarely comes down to...
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